MAM
Katrina Kaif to dazzle in Nakshatra’s new campaign
MUMBAI: Nakshatra, the jewellery brand, has launched a new print campaign featuring its brand ambassador, Katrina Kaif with the tagline Divine Luck.
The actor has been associated with Nakshatra for almost five years now. Expressing confidence that the new campaign will enhance the visibility and appeal of the brand, Nakshatra COO Amrish Masalia said, “Nakshatra is one of the most respected jewellery brands in the country and abroad. It has taken deep roots in India where it offers a wide range of designs. Our brand ambassador Katrina Kaif with her timeless beauty, elegance and charm has brought effervescence to Nakshatra and the new campaign with its mesmerising appeal is sure to strike a chord with people everywhere.”
The campaign was executed by Red Lion Publicis. Commenting on the it, the agency‘s creative director Rajesh Kulkarni said, “Nakshatra as a brand has always been about an association between the celestial bodies and the celebrity it is being endorsed by. The latest campaign introduced the Divine Luck tagline keeping the brand in empyrean space. For this campaign we used the concept of tarot cards to make the brand more mystical yet more relatable by visually capturing the beauty of woman wearing diamonds through female oriented tarot cards. The concept further builds the brand values of fantasy, transformation and enchantment. Katrina with her ethereal beauty was a sublime fit for the brand and the concept and was an absolute pleasure to work with.”
Adding on the current theme Kulkarni said, “The new theme is quite different from the old one and yet rooted in the basic concept of ‘constellation of stars‘. It connects with the audience through a different aspect of the heavenly kingdoms.”
The visuals of Katrina were shot by fashion photographer, Suresh Natrajan while the styling was done by celebrity designer, Ami Patel.
Post the print campaign, Nakshatra looks forward to shooting an ad commercial communicating the brand message. The print campaign flags off on 7 August. The campaign which goes on till 14 August will target the northern and western markets.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
