MAM
Dabur enters male grooming market
MUMBAI: Dabur India has announced its entry into the male grooming market with the launch of OxyLife Men Cr?me Bleach and a specialised male professional facial bleach targeting the men’s beauty salon & parlour market.
“Men are increasingly becoming the drivers of growth for the Indian cosmetic market. Thanks to the rising influence of media and growing Western exposure, men are becoming more and more beauty conscious. They also believe that not just social acceptance but also career success is linked to how a person presents himself to the external world. As a result of this changing lifestyle, the male grooming market continues to grow at strong double digits,” said Dabur India marketing head-beauty care Sanjay Singal.
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The new launch aims to redefine how men view the functionality of products in the male grooming market.
“The needs of a male skin are completely different from that of a woman. This product has been developed keeping the male skin in mind and hence provides the instant fairness, which a regular fairness creams does not provide,” Singal added.
The company also announced its foray into the professional male grooming market with the launch a salon/parlour pack of OxyLife Men Cr?me Bleach. “Men are also turning out to big spenders in beauty salons & spas, not just in urban India but also in the hinterland. So with the special parlour pack, we will be among the first beauty companies to launch a specialized professional male grooming product,” said Singal.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
