MAM
Dabur enters male grooming market
MUMBAI: Dabur India has announced its entry into the male grooming market with the launch of OxyLife Men Cr?me Bleach and a specialised male professional facial bleach targeting the men’s beauty salon & parlour market.
“Men are increasingly becoming the drivers of growth for the Indian cosmetic market. Thanks to the rising influence of media and growing Western exposure, men are becoming more and more beauty conscious. They also believe that not just social acceptance but also career success is linked to how a person presents himself to the external world. As a result of this changing lifestyle, the male grooming market continues to grow at strong double digits,” said Dabur India marketing head-beauty care Sanjay Singal.
 |
|---|
The new launch aims to redefine how men view the functionality of products in the male grooming market.
“The needs of a male skin are completely different from that of a woman. This product has been developed keeping the male skin in mind and hence provides the instant fairness, which a regular fairness creams does not provide,” Singal added.
The company also announced its foray into the professional male grooming market with the launch a salon/parlour pack of OxyLife Men Cr?me Bleach. “Men are also turning out to big spenders in beauty salons & spas, not just in urban India but also in the hinterland. So with the special parlour pack, we will be among the first beauty companies to launch a specialized professional male grooming product,” said Singal.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
