iWorld
Techzone and Aircel launch Re 1 store
MUMBAI: After Techzone’s alliance with Aircel for Re 1 video store four months back, the encouraging response has prompted the launch of another promising platform – Aircel’s Re 1 store! Powered by Techzone as their technology and platform partner, Aircel has enhanced its offerings for their users by opening the exciting Re 1 store that includes downloading videos, full tracks, images and games just for Re 1.
Techzone not only offers its vast library of more than 10,000 pieces of content across multiple categories in more than 12 languages to this store but has also powered the VAS platform for Aircel. Consumers can access this latest value added service on mobile via WAP or GPRS/2G/3G and download the same on mobile handset at just Re1 per content. The social media savvy youth can also share their content preference on Facebook and Twitter along with referring the same to their friends.
The content at store for Re 1 covers over 12 languages including English, Hindu, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu and Malayalam amongst others. This new VAS would let the consumers download the videos across 8 genres including bollywood, Hollywood, reality shows, lifestyle, music, regional, comedy and more from a vast collection of 10,000+ videos. Along with the latest music, Techzone also offers their aficionados retro music too.
To engage more customers, the Re 1 store will have ‘Goodies Section’ and Premium section where the customers can collect points on every download and later redeem those points for recharge, movie tickets and much more and Premium section will offer high on value combo offers wherein a user can avail packs for Rs 10 or for Rs 25 and enjoy different services. Users can also book mark by downloading the icon on the handset where the icon would direct them to the WAP page directly, thus making the process simpler. This service is aimed at introducing more Aircel customers to the mobile internet experience. The charges for browsing the portal is as per the data plans opted by the users.
Explaining the expansion of their VAS offering, Techzone MD Naveen Bhandari said, “Increased usage of smart phones and internet penetration in the Tier II & Tier III cities, has led the VAS industry to grow leaps and bounds resulting us to provide innovative services to the customers. With approximately more than a billion subscribers in India there is a strong potential market for expansion in terms of services. Sticking to our pull based strategy our content team is constantly making an effort to add plethora of new services and features so as to reach out to those billion consumers. The VAS market, though currently facing turbulence for a short term, is likely to see an upward surge and grow by 15-20 per cent by the end of 2013. This growth is majorly due to cheaper handsets and growing digital space and we are expecting positive response for our services.”
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
