Brands
Vim takes a strong stance on chores neutrality
Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes.
In collaboration with their creative digital agency, Interactive Avenues, and India’s first women’s channel, SheThePeopleTV, the brand has launched a special vodcast addressing gender stereotypes when it comes to household responsibilities. The thought-provoking episode features a heartfelt conversation with renowned poetess, actress and columnist – Priya Malik.
Delving into Priya’s dynamic life experiences and unique perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.
“With ‘Love, Life & A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand,” said Interactive Avenues senior creative director Eshwari Pandit.
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
