MAM
Dell launches campaign to inspire youth
MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron series of Notebooks.
It aims to inspire youth to do kuch bhi to get a Dell Inspiron. The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfill the creative aspirations of the youth.
Dell India marketing director Ritu Gupta says: “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our on-going Achievement “I can do kuch bhi” Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops.”
Grey Worldwide has conceptulaised the campaign and the creative team has tried to connect with the consumer on a much deeper and emotive level.
“When we looked at Dell’s core TG – the youth, and their changing dynamics, we had our task cut out. Today’s youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign – This Festive season, do kuch bhi to get a Dell Inspiron,” said Grey Bangalore group creative director Ram Jayaraman.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
