DTH
Dish TV crosses one lakh downloads of DishOnline
MUMBAI: The newly launched DishOnline application by Dish TV crossed one lakh downloads in less than 30 days of its launch.
The DTH operator was quick on its feet to understand the trend of consumers preferring to watch TV anywhere anytime. This prompted Dish TV to launch its DishOnline application that is a first-of-its-kind online video streaming service that allows customers to watch TV across devices like smartphones, tablets, laptops, etc.
Dish TV India COO Salil Kapoor said: “This trend in the Indian market is in line with the global market where device shift for TV content consumption is clearly visible (from one TV to multi-screen TV/ tablets/ smartphones/ laptops). As a pioneer and market leader, it was imperative that we demonstrate thought-leadership and launch this new service for the benefit of our subscribers. We are thankful to our subscribers for this encouraging initial response. New products such as this have a tremendous potential to grow and we look forward to capturing an even wider subscriber base in the times to come.”
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It is a unique service from Dish TV that allows subscribers to watch live and catch up TV including videos and movies. DishOnline has a huge library of movies (1000 plus titles) which can be enjoyed anywhere anytime on the go.
It is a paid service priced at Rs 129 for the Jumbo pack and at Rs 69 for the Starter pack (currently being offered at Rs 69 and Rs 29 as an introductory offer). The initial success of this product proved that the consumption of content by consumers is evolving and they are ready to pay extra for convenience that includes both time and screen.
Dish TV launched this innovative path-breaking service – DishOnline – in early October that proposed to redefine TV viewing in India. This service is being provided to the family of 15 million plus subscribers of Dish TV. It is a full-fledged OTT (over the top) streaming application.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
