MAM
Zee TV, Sab gain in week 46 TAM ratings
MUMBAI: Week 46 of TAM TV ratings has not brought much happiness for the General Entertainment Channels (GEC) as most of them have seen a drop in its ratings. However, there are few gainers as well — Zee TV scored 440,447 GVTs (428,610) but maintains its number three position; Sab at number five turned out to be the second gainer with 315,637 GVTs (310,534).
Star Plus continued to lead the ratings chart despite of witnessing a drop in its score — 529,193 GVTs (536,270). Colors also maintained its number two position with 479,010 GVTs (486,423). Life OK too remained at number four with 340,200 GVTs (344,624) followed by Sab. Sony that escalated to number five last week is back to its number six position with 297,801 GVTs (341,054).
Star Plus that is leading the chart witnessed few variations in the ratings of its popular shows — Diya Aur Baati Hum registered 11,223 TVTs (10,921), Yeh Rishta Kya Kehlata Hai too registered 7,335 TVTs (7,039). However, Pyar Ka Dard Hai maintained a stable position with 7,774 TVTs (7,754). Sath Nibhana Saathiya, one of the most popular shows in the pre-primetime slot trudged with 7,708 TVTs (7,518). The epic series Mahabharat too registered 5,807 TVTs (5,475). The ratings of Saraswati Chandra also didn’t see much change with 5,111 TVTs (5,170). The channel’s recently launched popular celebrity dance reality show Nach Baliye witnessed a drop in its ratings and registered 4,741 TVTs (6,034).
There are few surprises in store for Colors’ as well. Its longest running fiction series, Balika Vadhu saw a dip and generated 7,298 TVTs (7,581), while Madhubala – Ek Ishq Ek Junoon scored 4,473 TVTs (4,594). Uttaran, another popular show on the channel also witnessed a significant rise and rated 4,096 TVTs (3,690). Comedy Nights with Kapil that has become one of the most popular shows across channels of late witnessed a huge rise with 8,588 TVTs (7,357), but contrarily, the much hyped Indian adaptation of the international series 24 starring Anil Kapoor saw a dip and scored 2,881 TVTs (3,222). The Bigg Boss bickering seems to be getting really popular as the celebrity reality show has again witnessed a slight increase in its ratings and marked 5,316 TVTs (5,133).
Zee TV’s period drama Jodha Akbar and sitcom Bh Se Bhade seems to have worked some wonders for the channel. While the former registered 9,176 TVTs (8,989), the former too witnessed a rise with 2,080 TVTs (1,735). Even the channel’s fictional offering Qubool Hai witnessed a hike and registered 5,646 TVTs (5,397). Pavitra Rishta generated 4,879 TVTs (4,345), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,622 TVTs (5,159). Its popular dance reality show, Dance India Dance 4 scored 5,075 TVTs (3,806) on Saturday and 5,547 TVTs (5,550) on a Sunday.
Life OK witnessed a rise in its popular mythological series Mahadev. It scored 3,693 TVTs (3,073). Ek Boond Ishq also saw a massive rise and registered 3,112 TVTs (2,528). Shapath too seems to be becoming a favourite among the viewers. It generated 4,392 TVTs (3,418). Do Dil Ek Jaan registered 1,472 TVTs (1,438) while crime-based show Savdhaan India generated 2,848 TVTs (2,730). The channel’s new entrant Tumhari Paakhi saw a decent opening with 2,068 TVTs.
Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah continues to get viewership as with 7,782 TVTs (7,135) it leads among all its other shows. Even Chidiya Ghar saw a significant rise and generated 3,265 TVTs (2,836). Lapataganj generated 1,986 TVTs (1,894) and Baalveer registered 3,134 TVTs (2,375).
At the sixth position, Sony witnessed a drop in the ratings of its longest running crime series CID — 4,744 TVTs (5,501). Crime Patrol could manage only 3,887 TVTs (4,284). The channel’s historical show Maharana Pratap garnered 2,922 TVTs (2,668), while quiz show KBC witnessed a drop and recorded 3,738 TVTs (4,029). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya registered 1,792 TVTs (1,583).
In the movie channel genre, Zee Cinema reported 185,759 GVTs (218,568); Star Gold witnessed a drop and registered 174,020 TVTs (217,861) and Movies OK scored 130,641 TVTs (138,425). On the other hand, &pictures garnered 77,910 TVTs (71,225), Zee Anmol registered 44,457 TVTs (41,776) and Max scored 173,908 TVTs (197,869).
While the GECs have maintained their positions this week, let’s see what’s in store for the channels in the coming weeks.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
