MAM
Contract Bengaluru gets a new ECD in Manoj Jacob
MUMBAI: Contract Advertising has got a new executive creative director (ECD) for its Bengaluru office. It has hired Manoj Jacob, who has worked with the company earlier as well and joins back after a gap of six years. Jacob will be reporting to Contract Advertising NCD Ashish Chakravarty and would also work in partnership with Monojit Ray who recently joined Contract as the Bengaluru head.
Prior to joining Contract, Manoj ran his own creative consultancy firm, where he worked with clients such as Nova Specialty Surgery, Apollo Hospitals, Simply South Restaurant and Abs Fitness among others.
“I am very happy to have Manoj on board as the ECD of our Bangalore office. He is extremely passionate about his craft, very driven, and a hands-on kind of leader. Having worked with him in the past, I won’t be surprised if he dives straight into the deep end from day 1 itself. It is a challenging role, but I am positive he will shine,” said Chakravarty.
Manoj comes with an experience of 17 years and has worked with O&M, McCann Erickson, Satchi & Satchi, Euro RSCG, orchard, Publicis Ambience and Bates over the course of his career. He has also handled some of leading brands across verticals such as IBM, Air Deccan, Cavin Kare, Mitsubishi Motors, Wipro Consumer Care and Weekender.
On his coming back to Contract, Manoj said, “It’s an awesome new team, across disciplines, that is getting together at Contract Advertising and I’m very happy to be a part of it.”
Manoj’s work has won him a lot acclaim and rewards both nationally and internationally from Cannes to New York festival to winning at AD Spot Non Profit Awards, Italy and the Bangalore Ad Club awards.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
