MAM
#WPPStream to discuss India’s digital future
MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more than just work, Sir Martin Sorrel founded WPP’s best strategic planners are gathering in Jaipur to think about the digital future and what that means for communications, what it means for creativity and what it means for business.
#WPPStream, an annual (un)conference, organised by WPP Group company is about no keynote presentations, no panel discussions and no ‘networking breaks’.
Being held in India for the first time, Stream will see GroupM India employees along with WPP clients, WPP agencies and the broader technology industry gathering in Jaipur from 12-15 February. WPP Country Manager – India Ranjan Kapur will be playing the host in the country along with critically acclaimed filmmaker Shekhar Kapur.
The focus of Stream India will be to celebrate and explore the growth and development of digital innovation in India. It will also bring Brands together with regional leaders from media and technology companies for a debate on India’s digital future.
With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show, tech lab, etc Stream India is going to be really prolific.
Some of the topics to be discussed are:
* More mobiles than books in India – can technology be used for better literacy?
* Are Indian publishers geared up for digital publishing?
* In Digital age, do we get connected or disconnected?
* Digital technology is not a substitute to strong communication idea.
* Mobile, your personal smart screen – how India is evolving
* Online video – how will it change the concept of communication in India
* Too much information. Does it lead to clarity or confusion?
* If Medium is the Message, Can it light a Billion Souls?
* Mobile – continuation or gradual transition of digital Web : Aren’t we killing the core proposition?
* Will Mobile marketing be the gateway to digital for most brands in India?
Midnight cooking, cinema, elephant polo and many other things are a part of the plan for an unwinding experience.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
