Awards
Tata Motors launches‘ZEST for Stardom’, in association with IIFA
MUMBAI: Close on the heels of unveiling TheZEST, a true dynamic sedan, from Tata Motors that meshes killer instinct with elegance, the Company today announced a new initiative in association with IIFA –‘ZEST for Stardom’. The all-new ZESTsignifies enthusiasm for life, exudes sense of excitement, anticipation, and energy, approaching life as an adventure, just like Bollywood stars. Through the ZEST for Stardom contest, Tata Motors and IIFA have brought theirs superstars together to offer a unique platform with an objective of engaging with customers, and provide deserving fans with a platform to perform with the young heartthrob, Ranveer Singh, on the IIFA stage, at Tampa Bay (USA).
Mr. AnkushArora, Senior Vice President, Passenger Vehicles, Tata Motors said,“Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage.We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish”.
Speaking on the contest, Mr. Sabbas Joseph, Director – Wizcraft International & IIFA said, “We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the ‘Zest for Stardom’ contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage.”
The ZEST for Stardom contest goes live today. To enter the contest, users can send their one minute dance performance video, recorded on Ranveer Singh’s songs* at connect@tatamotors.com. Top ten short listed videos will be announced on March 6,2014 and the forum will be open for votes. These shortlisted videos can be viewed in the gallery of the ZEST for Stardom Facebook application. The user with the highest number of votes,wins a once-in-a-lifetime opportunity to perform with the stylish and talented actor Ranveer Singh and the ZEST, at the IIFA Awards. Besides, participants and voting audience will also get a chance to win a series of exciting prizes daily.
Those who have Zest exude excitement and energy while approaching life and that is the new ZEST Sedan, in character. Recently unveiled at the Auto Expo 2014, the ZEST is a vivacious and energetic sedan engineered for global markets, through global teams across India, UK and Korea, It will set new standards in the sedan segment and is a true representation of the HORIZONEXT philosophy, with best-in-class offerings. The ZEST showcases the Next in Design, Performance and Infotainment, from Tata Motors.
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
