Brands
BenQ announces X300G Smart-LED Projector launch
Mumbai: BenQ, a DLP projector brand, is proud to announce the launch of its X300G Smart-LED portable Gaming Projector, poised to revolutionise the immersive gaming experience. Packing unparalleled 4K HDR visuals with true cinematic colors, low input lag of 4.1ms, and 16W treVolo speakers & Bongiovi DSP chip, the X300G is exclusively available on Amazon India.
The X300G sets a new bar for gaming enthusiasts with its superior 3LED light source that guarantees vibrant and long-lasting colour performance. Combined with 95% Rec709 color accuracy, it ensures actions translate instantly to the screen. Powered by DLP technology and boasting native 4K UHD resolution alongside powerful 2000 ANSI Lumens brightness, it delivers breath-taking visuals and deep contrasts, immersing you in every detail.
This compact gaming projector boasts specialised game modes for the RPG, FPS, and SPG genres, enhancing gameplay with tailored audio and visual settings. With stereo chamber speakers along with patented passive radiator, real-time autofocus and 3D keystone correction, the gaming projector offer a seamless setup for impromptu gaming sessions anywhere.
Powered by Android TV with Netflix pre-installed, the X300G unlocks a universe of entertainment beyond gaming. Its connectivity features include USB-A, USB-C, and HDMI 2.0 ports, providing versatility for various multimedia needs and gaming devices.
According to BenQ India MD Rajeev Singh, “There are over 500 million gamers in India. With the X300G, BenQ is set to transcend traditional gaming, offering unmatched 4K HDR visuals, minimal input lag, and specific game modes tailored for RPG, FPS, and SPG enthusiasts in a compact package. Designed for the discerning gamer, it reflects our vision to redefine immersive gaming.”
The X300G gaming projector is going be available from 7 March, 2024 on Amazon as an Amazon exclusive product with special introductory price of Rs. 1,52,490.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
