Brands
BenQ announces X300G Smart-LED Projector launch
Mumbai: BenQ, a DLP projector brand, is proud to announce the launch of its X300G Smart-LED portable Gaming Projector, poised to revolutionise the immersive gaming experience. Packing unparalleled 4K HDR visuals with true cinematic colors, low input lag of 4.1ms, and 16W treVolo speakers & Bongiovi DSP chip, the X300G is exclusively available on Amazon India.
The X300G sets a new bar for gaming enthusiasts with its superior 3LED light source that guarantees vibrant and long-lasting colour performance. Combined with 95% Rec709 color accuracy, it ensures actions translate instantly to the screen. Powered by DLP technology and boasting native 4K UHD resolution alongside powerful 2000 ANSI Lumens brightness, it delivers breath-taking visuals and deep contrasts, immersing you in every detail.
This compact gaming projector boasts specialised game modes for the RPG, FPS, and SPG genres, enhancing gameplay with tailored audio and visual settings. With stereo chamber speakers along with patented passive radiator, real-time autofocus and 3D keystone correction, the gaming projector offer a seamless setup for impromptu gaming sessions anywhere.
Powered by Android TV with Netflix pre-installed, the X300G unlocks a universe of entertainment beyond gaming. Its connectivity features include USB-A, USB-C, and HDMI 2.0 ports, providing versatility for various multimedia needs and gaming devices.
According to BenQ India MD Rajeev Singh, “There are over 500 million gamers in India. With the X300G, BenQ is set to transcend traditional gaming, offering unmatched 4K HDR visuals, minimal input lag, and specific game modes tailored for RPG, FPS, and SPG enthusiasts in a compact package. Designed for the discerning gamer, it reflects our vision to redefine immersive gaming.”
The X300G gaming projector is going be available from 7 March, 2024 on Amazon as an Amazon exclusive product with special introductory price of Rs. 1,52,490.
Brands
Blenders Pride unveils The One And Only campaign
New 360 campaign celebrates standing apart in a crowded world
MUMBAI: Blenders Pride Packaged Drinking Water has lifted the curtain on its latest campaign, ‘The One And Only’, sharpening its focus on a simple but powerful idea. In a world full of winners, only one truly stands apart.
Launched on 2 March 2026, the new narrative reframes success as something more than visibility or volume. For the brand, true success lies in distinction. It is not about being one among many. It is about being unmistakable.
The campaign brings this thought to life through three striking protagonists. Avanti Nagrath embodies fearless confidence and individuality. Kirandeep Chahal commands attention with a magnetic, unapologetic presence. Mahieka Sharma represents poise and quiet admiration. Each reflects a different facet of the brand’s personality, yet all share the same defining trait. They rise above.
Set in an aspirational world filled with equals, the film suggests that aura, confidence and style are what set the exceptional apart. It is a subtle reminder that influence is not claimed loudly, but worn effortlessly.
Blenders Pride has long positioned itself at the intersection of style and success, shaping modern Indian aspiration through innovation, industry firsts and iconic fashion platforms. With ‘The One And Only’, it turns the spotlight on a new generation that does not just want recognition. It wants admiration.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the brand has always believed in success with style and stature. She noted that today’s youth do not merely aim to succeed, but to stand apart with assurance, and the campaign captures that cultural shift.
The creative is backed by a full 360-degree rollout across digital and social platforms, including placements during the ICC T20 World Cup, alongside front-page newspaper ads and prominent outdoor sites across major cities. The aim is clear. To ensure the message of distinction is seen everywhere, yet feels like it belongs to the few.
Conceptualised by Ogilvy India, the campaign reinforces Blenders Pride’s long-standing cultural leadership. As Ogilvy North chief creative officer Nitin Srivastava put it, the brand has always stood for stature, style and effortless panache. ‘The One And Only’ simply distils that philosophy for a new era.
In a marketplace crowded with claims of greatness, Blenders Pride is betting on a quieter confidence. Not everyone can be the one and only. But that, perhaps, is the point.
