Connect with us

AD Agencies

Leo Burnett forecasts 2014 Cannes Lion winners

Published

on

MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

 

Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

Advertisement

 

With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

 

Advertisement

“We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

 

Top 25 Contenders

Advertisement

 

1. Guinness “Sapeurs” by AMV BBDO / London, UK

 

Advertisement

2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

 

3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

Advertisement

 

4. British Airways “The Magic of Flying” OgilvyOne / London, UK

 

Advertisement

5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

 

6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

Advertisement

 

7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

 

Advertisement

8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

 

9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

Advertisement

 

10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

 

Advertisement

11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA

 

12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

Advertisement

 

13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

 

Advertisement

14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

 

15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

Advertisement

 

16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

 

Advertisement

17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

 

18. Honda “Hands” Wieden + Kennedy / London, UK

Advertisement

 

19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

 

Advertisement

20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

 

21. Nike “The Nike SB App” R/GA / New York City, USA

Advertisement

 

22. Adidas “D Rose Jump Store” TBWA / London, UK

 

Advertisement

23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

 

24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

Advertisement

 

25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

 

Advertisement

“Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

AD Agencies

Advertising Rocks Season 4 returns to Goafest 2026 with musical flair

Industry talent takes centre stage as music meets creativity at Goafest

Published

on

MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.

Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.

Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.

Advertisement

Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”

Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”

Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.

Advertisement

Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.

Continue Reading

Advertisement News18
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD