MAM
Mukta A2 cinemas makes its twin debut – Hyderabad and Sangli
MUMBAI: MUKTA A2 CINEMAS, where movies come to life, made its debut in the multiplex entertainment in the year 2012 with its first screens in Ahmedabad and Baroda. Withover 8 cinemas and 23 screens in the last two years across cities in India, MUKTA A2 CINEMAS is all set to make its debut in Hyderabad and Sangli on July 25, 2014. The movie-goers of Hyderabad and Sangli will now have a landmark in their city to watch blockbuster hits with state of the art technology at affordable prices.
One of India’s most reputed and esteemed film banners, Mukta Arts Limited has been giving its audiences the best of on-screen entertainment for decades. As the country’s leading production house with business interests across the entertainment spectrum, Mukta Arts has been the largest content provider in the country with over 500 screens with a library of over 35 hit films. Climbing up the ladder, the company has created its own brand of multiplex theaters MUKTA A2 CINEMAS to provide cinematic experience to movie-lovers.
Each property under this banner is designed with state of the art acoustics, comfortable seating, soothing ambience, Dolby digital sound with varied F&B options, 2K digital projection and recliner seats givingmovie-lovers thebest quality and standards in the business. The primary goal of MUKTA A2 CINEMAS is to provide a multiplex experience in cities beyond the metros at affordable prices. Apart from showcasing latest Hindi movie releases, MUKTA A2 CINEMA also caters to the needs and preferences of its audience by bringing movies of local language.
Commenting on MUKTA A2 CINEMAS launches Rahul Puri – Managing Director, Mukta Arts Ltd said, “The launch of our two new properties in Hyderabad and Sangli demonstrate the commitment Mukta Cinemas has to rapidly becoming a top 5 exhibitor domestically. These two very different properties show that the company is diversifying its product offerings to suits geography and demographics. Our patrons will be thrilled by the quality and service offerings and we expect to build a loyal customer base rapidly. Mukta Cinemas is committed to reaching its goal of 100 screens within the next year and post this launch 5 more properties will launch in 2014.
MUKTA A2 CINEMAS is launching Hyderabad and Sangli properties on July 25, 2014, taking that forward, the companyis all geared to launch 5 more multiplexes – Maharashtra, Bhopal, Aurangabad in the coming months to give cine-goers a redefined movie watching experience.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
