MAM
Mukta A2 cinemas makes its twin debut – Hyderabad and Sangli
MUMBAI: MUKTA A2 CINEMAS, where movies come to life, made its debut in the multiplex entertainment in the year 2012 with its first screens in Ahmedabad and Baroda. Withover 8 cinemas and 23 screens in the last two years across cities in India, MUKTA A2 CINEMAS is all set to make its debut in Hyderabad and Sangli on July 25, 2014. The movie-goers of Hyderabad and Sangli will now have a landmark in their city to watch blockbuster hits with state of the art technology at affordable prices.
One of India’s most reputed and esteemed film banners, Mukta Arts Limited has been giving its audiences the best of on-screen entertainment for decades. As the country’s leading production house with business interests across the entertainment spectrum, Mukta Arts has been the largest content provider in the country with over 500 screens with a library of over 35 hit films. Climbing up the ladder, the company has created its own brand of multiplex theaters MUKTA A2 CINEMAS to provide cinematic experience to movie-lovers.
Each property under this banner is designed with state of the art acoustics, comfortable seating, soothing ambience, Dolby digital sound with varied F&B options, 2K digital projection and recliner seats givingmovie-lovers thebest quality and standards in the business. The primary goal of MUKTA A2 CINEMAS is to provide a multiplex experience in cities beyond the metros at affordable prices. Apart from showcasing latest Hindi movie releases, MUKTA A2 CINEMA also caters to the needs and preferences of its audience by bringing movies of local language.
Commenting on MUKTA A2 CINEMAS launches Rahul Puri – Managing Director, Mukta Arts Ltd said, “The launch of our two new properties in Hyderabad and Sangli demonstrate the commitment Mukta Cinemas has to rapidly becoming a top 5 exhibitor domestically. These two very different properties show that the company is diversifying its product offerings to suits geography and demographics. Our patrons will be thrilled by the quality and service offerings and we expect to build a loyal customer base rapidly. Mukta Cinemas is committed to reaching its goal of 100 screens within the next year and post this launch 5 more properties will launch in 2014.
MUKTA A2 CINEMAS is launching Hyderabad and Sangli properties on July 25, 2014, taking that forward, the companyis all geared to launch 5 more multiplexes – Maharashtra, Bhopal, Aurangabad in the coming months to give cine-goers a redefined movie watching experience.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
