e-commerce
Quikr Collaborates with Blind Relief Association to Empower the Blind
MUMBAI: Quikr, India’s number one online classifieds company and Blind Relief Association, Delhi (BRAD), a premier NGO serving in the field of education and training of the blind, today announced a long term collaboration to support the visually impaired people by offering them training opportunities with Quikr.
According to the agreement signed on the World Sight Day, the selected trainee-agents will contribute to the company’s day to day operations.
The 10 visually impaired trainee-agents inducted will perform assigned tasks for Quikr. They will be trained to verify ad listings posted by the customers on Quikr, to ensure that the data and information listed is confirmed and accurate. The Quikr team is working very closely with the Blind Relief Association team to ensure that they are well trained and equipped to understand this rapidly evolving category and can add value in ensuring a high quality of listings on the site.
Commenting on this initiative, Founder and CEO of Quikr Pranay Chulet said, “Quikr is honoured to enter into this alliance with the Blind Relief Association of Delhi. We recognise that there is a prevalent notion that blindness and vision impairment rob people of their self reliance, and on the occasion of World Sight Day, we seek to change that mindset by bringing out the potential of these individuals. With the correct training, we will provide them with job opportunities which will build their confidence by working with a fast growing internet company.”
Talking about the partnership, Hony Executive Secretary of Blind Relief Association Kailash Chandra Pande, said, “It is a privilege for us to be associated with a company like Quikr which is such a powerful brand in the online space. With this opportunity, we are providing these individuals with quality training and work experience which will hone their capabilities. This is a great way to give these youngsters the confidence and skills required to navigate in the workforce.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
