Ad Campaigns
Myprotein unveils vibrant Holi campaign celebrating health and flavor
Mumbai: Myprotein, the world’s No.1 online sports nutrition brand, announces the launch of a campaign that blends the joy of celebration with a commitment to health and wellness. The Holi campaign encapsulates the essence of Holi while promoting a vibrant yet health-conscious approach to festivities.
Central to this campaign is the launch of an exciting range of new flavors in Myprotein’s renowned whey protein collection. With exciting options such as:
· Golden Clear Whey: Awarded the ‘Best Protein Powder’ at the European Specialist Sports Nutrition Awards in 2022. It provides enthusiasts with 19 grams of protein a serve through a fast-absorbing hydrolysed whey protein isolate.
· Nimbu Pani Preworkout: An exciting flavor being launched for the first time in India, it is specially curated for Indian audiences. The flavour comes with 200mg caffeine, andsupports to an increase in endurance performance and capacity. Caffeine helps to increase concentration and alertness.
In addition to the above flavors, Myprotein’s Mypro offers a diverse array of options, such as Cookies & Cream and Salted Caramel. Catering to diverse taste preferences and standing out through its premium tri-whey formula, it is enriched with added enzymes, ensuring superior quality and efficacy. Additionally, Mypro’s premium protein blend – THE Whey™ – has been created using expert filtration systems and the finest ingredients, designed to provide the muscles, the needed fuel to grow.
Myprotein regional marketing manager Sanya Chhabra said, “We are thrilled to unveil our latest range of whey protein flavorsfor the upcoming festive season. At Myprotein, we believe that health and happiness should go hand in hand. Our Holi campaign not only celebrates the spirit of this colorful festival but also emphasizes our commitment to providing innovative, high-quality nutrition options that support our customers’ active lifestyles.”
Understanding the Indian market’s unique preferences and requirements, Myprotein has tailored its offerings to align with local tastes while upholding global standards of excellence. With Holi around the corner, ensure you don’t miss out on our exclusive stock availability and special offers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
