MAM
Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL
MUMBAI: Indian automobile company Tata Motors’ Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth season, which starts from 8 April 2015.
Tata Bolt will occupy the leading arm position on RCB’s playing jersey. This association will extend the brand’s existing relationship, which was established during IPL 2014.
Tata Motors and RCB will shortly launch campaigns to promote this association and roll-out joint initiatives across mediums to engage their customers and RCB fans across India.
Tata Motors president passenger vehicles Mayank Pareek said, “We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India.”
RCB VP commercial operations Russell Adams said, “Royal Challengers Bangalore is delighted to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength.”
Bolt will be used to transport team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. There are several on-ground activities planned for Bolt customers.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
