MAM
McCann Worldgroup appoints Sean MacDonald as global chief digital officer
MUMBAI: McCann Worldgroup has appointed Sean MacDonald as chief digital officer.
He joins from Ogilvy where he has been managing director, emerging ventures. MacDonald, who will be based in New York, succeeds Mike Parker who will be transitioning away from McCann opting to remain based in San Francisco.
“Sean’s strategic background as well as his ability to integrate new digital capabilities to facilitate the way consumers interact with brands will help our clients to fully take advantage of the spectrum of changes in the marketplace. He has a deep understanding of the ways technology allows us to reach consumers, which will help us to accelerate our digital offering across our geographies and disciplines,” said McCann Worldgroup president Luca Lindner.
MacDonald has two decades of experience developing digital and engagement strategies for high profile companies. He joined Ogilvy as a senior digital strategist in 2004, and then rose to head the agency’s digital and engagement strategy areas and later their Ventures initiative.
Over the years, he has held senior posts at a series of digitally-focused companies, building digital strategy teams and tools, and designing creative digital and social programs for clients in every major category, including such global marketers as Coca-Cola, American Express, DuPont, Nestlé, Cisco and BP.
“McCann is an exciting place, with vision and momentum and a culture that not only values collaboration but knows how to make it work on a global scale, across disciplines. I’m thrilled to be part of this team,” said MacDonald.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
