iWorld
IPL opening eight days total 74.7 million live impressions: Twitter Brand index
MUMBAI: With 74.7 million live impressions during the opening eight days of the eighth season of the Indian Premier League (IPL), Twitter is abuzz with excitement. While defending champs Kolkata Knight Riders (KKR) have had a stop-start beginning, the Rajasthan Royals (RR) rushed out of the gates and the Indian captain led Chennai Super Kings (CSK) continued to be crowd favourites as there was hardly any surprise on their first match versus Delhi Daredevils (DD) being the most talked about game on Twitter between 8 – 15 April, 2015.
Below are the games ranked in descending order of the most live impressions:
1. #KKRvMI (8 April 2015)
2. #CSKvDD (9 April)
3. #KKRvRCB (11 April)
4. #CSKvSRH (11 April)
5. #RCBvSRH (11 April)
6. #MIvKXIP (12 April)
7. #RRvMI (14 April)
8. #DDvRR (12 April)
9. #KXIPvRR (10 April)
10. #KXIPvDD (15 April)
Top Moments, on the basis of Tweets Per Minute, between 8 – 15 April, 2015 were:
1. Chennai Super Kings beat Delhi Daredevils by one run.
2. Royal Challengers Bangalore defeats Kolkata Knight Riders by three wickets.
3. Kolkata Knight Riders defeats Mumbai Indians by seven wickets
4. Chennai Super Kings’ Brendon McCullum brings up his century off 56 balls against Sunrisers Hyderabad.
5. Kings XI Punjab defeats Mumbai Indians by 18 runs.
#Orangecap & #Purplecap
Most mentioned batsmen and bowlers on Twitter during the Live Match Windows with the hash tags #OrangeCap and #PurpleCap are:
Batsmen:
1. Yuvraj Singh (Orange Cap) (@YUVSTRONG12)
2. Rohit Sharma (@ImRo45)
3. Chris Gayle (@henrygayle)
Bowlers:
1. Harbhajan Singh (Purple Cap) (@harbhajan_singh)
2. Morne Morkel (@mornemorkel65)
3. Ashish Nehra
Ranking of Most Mentioned IPL Teams on Twitter from 8 – 15 April:
1. Kolkata Knight Riders
2. Chennai Super Kings
3. Mumbai Indians
4. Delhi Daredevils
5. Kings XI Punjab
6. Royal Challengers Bangalore
7. Rajasthan Royals
8. Sunrisers Hyderabad
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
