Brand head Archi Gogoi is rewiring how India buys its smartphones
The brand’s marketing head explains why it chose to continue its partnership with Mumbai Indians.
The new MI anthem is an addition to the team's 'Khelenge Dil KholKe' campaign by Ogilvy.
The brand is currently looking at a 2X growth this year from previous year’s festive season.
In the new normal, the IPL opener had enough bells and viewers to keep buffs engaged.
