Brands
PayU India to rebrand products; spend $10 million in ad campaign
MUMBAI: In order to establish its products PayU Enterprise and PayUmoney as clear independent businesses, PayU India has rebranded its two entities.
In addition to the rebranding exercise, the company will also be spending a sum of $10 million for a big branding campaign over the next few weeks.
As per the recent rebranding initiative, PayU Enterprise will be called PayUbiz with a blue colour logo, while the logo of PayUmoney switches colours from blue to green. The revamped name and logo of the company showcases a fresh look and gives it a solid identity distinguishable from its counterparts.
PayU Enterprise now PayUbiz is a payment gateway solution provider used by more than 70 of the top 100 e-commerce companies including Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip, Redbus, GoIbibo, Zomato etc.
On the other hand, PayUmoney, a consumer business of PayU India, which has a wallet solution for consumers and payment acceptance solution for SMB businesses, has now changed into a green colour logo.
PayUmoney has two propositions: It is a wallet solution for customers and is accepted at over 65,000 merchants including the likes of Bookmyshow, Jabong, Goibibo, Dominos etc and; it is a free and unique online payments solution for anyone who wants to collect payments in India; be it individuals, brick and mortar start-ups, freelancers, schools, hotels, utility companies, residential societies, telcos, insurance companies, traders, retailers etc.
PayU India co-founder and CEO Nitin Gupta said, “There were couple of reasons behind this rebranding. PayUmoney as a consumer brand needed a fresher, contemporary logo which was distinct from other payment marks in the industry. And therefore we went with the green colour, which represents safety, trust. It means “go” and is the default colour of money. On the other hand, our enterprise business is a different and stand-alone business. We don’t want users and merchants to mix it with our consumer brand. We wanted it to have its own unique identity while leveraging the master brand PayU. Therefore, we chose the word PayUbiz or PayU for businesses which has a distinct blue colour logo. For PayUbiz, one of its customers is PayUmoney.”
“Besides the rebranding exercise we’re gearing up for a big branding campaign and plan to spend $10 million in the next few weeks. The objective of this massive campaign is to drive brand awareness about PayUmoney and educate the consumers about its key benefits,” he added.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
