iWorld
OTT platform Sony Liv produces music for ‘Indian Idol Junior 2’
MUMBAI: Multi Screen Media’s (MSM) digital video entertainment brand, Sony Liv has created and produced a musical number for Indian Idol Junior 2.
The song, titled ‘Choona Hai Hume Aasman’ has been sung by the young contestants of the musical reality show. This makes Sony Liv become the first over-the-top (OTT) video on demand (VOD) platform to create and produce a musical composition.
MSM executive vice president and business head – digital entertainment Uday Sodhi said, “We are thrilled at maintaining our position of being pioneers in the industry. With this beautiful melody, Sony Liv becomes the first digital OTT platform to foray into original production. The song dovetails perfectly with the spirit of Indian Idol Junior. “Choona Hai Hume Aasman” underlines the ambition and excellence that a show such as this propels the young participants to strive towards new heights. Our endeavor is to cultivate a deep connection with our viewers by constantly innovating and providing them entertainment through a variety of media and formats and continue to invest into fresh talent and make them popular on the Digital platform supported by our mainline partners.”
Sony Liv is also the exclusive voting platform for Indian Idol Junior Season 2, besides hosting its digital telecast.
