iWorld
Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’
Mumbai: Amazon miniTV – Amazon’s free video streaming service, has captivated audiences with a host of stellar multi-genre shows. The Amazon miniTV team has always found new and innovative ways to take the service to its fans, by bringing their favourite artists closer to them. To promote its latest romantic thriller series ‘Love Adhura’, the service had a unique idea: the lead actor, Karan Kundrra, surprised customers by becoming their Uber driver for a day and dropping them off to their destinations. Karan drove an Uber Green – the company’s latest offering promoting zero-emission rides.
Karan Kundrra is a known figure in the entertainment industry and is admired for his witty charm and charisma. As part of the initiative, Karan was seen surprising riders and talking to them about his experience while shooting for Love Adhura, and grooving to a romantic track from the show, on-route to their destinations. The surprise encounter with him driving an Uber left the passengers delighted.
A passionate romance laced with a nail-biting thriller, Love Adhura stars Karan Kundrra and Erica Fernandes in lead roles and has been receiving phenomenal reviews from both critics and fans. The quintessential engagement of Karan donning the role of an Uber driver joins the innovative Metro ki Sawari campaign by the lead cast which recently made headlines during the promotions of the show.
Amazon miniTV business head Aruna Daryanani said, “At Amazon miniTV, our endeavor is always to find opportunities to integrate brands organically with our content. Teaming up with Uber for the promotion of our new romantic thriller ‘Love Adhura’ reflects the same. Uber Green is working towards building sustainability in transportation, which our youthful audiences at Amazon miniTV relate to, and is a great example of how both brands can build a symbiotic relationship.”
Talking about his experience of being a part of this unique association, Kundrra expressed, “Being part of this unique promotional idea was truly an exhilarating experience. It was thrilling to surprise and interact with passengers, which gave me a unique opportunity to connect with people in a real-world setting, outside of Television screens. The excitement and joy on the faces of the riders were priceless, and I’m grateful for the opportunity to be a part of this.”
Directed by Tanveer Bookwala from Ding Infinity and starring Karan Kundrra, Erica Fernandes, Saaquib Ayubi, Vivek Madaan and Abhilasha B Paul in pivotal roles, Love Adhura is streaming exclusively for free on Amazon miniTV. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
