e-commerce
eBay rolls out digital ad to educate consumers on refurbished products
NEW DELHI: eBay India, which had launched its ‘ebay Choices’ campaign in August to bring refurbished supply on its platform www.ebay.in; today launched a digital advertisement to educate consumers on the ‘refurbished’ category.
Link to the film: https://www.youtube.com/watch?v=AHP2_eeHs5Q&feature=emupload_owner
Since launch of eBay Choices, ebay.in has witnessed tremendous response and demand for refurbished products. The category itself has grown from 6000 listings to over 25000 listings and has grown by 200 per cent over the last two months. The demand for refurbished products has been unparalleled especially from Tier II and III cities of India.
Looking at the growing consumer interest and basis consumer feedback, there was a need to communicate of what really is ‘refurbished.’ The new digital film showcases the offerings in the refurbished segment through a story of a regular Indian family.
Consumers can view the ad film across eBay India’s digital platforms on YouTube and social media channels.
eBay India marketing director Shivani Suri said, “We are extremely excited as our refurbished ad film goes live today on all digital platforms. Through this film, we aim to strike a chord with Indian consumers and further educate them about our diverse offerings in the refurbished space. This segment has seen a huge surge in consumer demand among Indian audiences and owing to the recent festive fever the demand of refurbished goods has reached an all-time high.”
eBay India has tied-up with over 15 organised partners such as GreenDust, ValueCart, Budli, My Return Solutions amongst others to bring in consistent supply of refurbished products on ebay.in.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
