DTH
Videocon d2h launches Active HD Hollywood Channel Services
MUMBAI: After the first 24-hour 4K Ultra HD multi genre channel in January, Videocon d2h Limited has launched a new active HD Channel – Active HD Hollywood Channel services for its subscribers. Skoda has been roped in as channel partner for this launch. This is a part of Videocon d2h’s ongoing commitment to provide unmatched viewing experience for its subscribers.
The channel – Active HD Hollywood Channel Services will be available on Ch No. 940 on its network. It will air handpicked Hollywood movies everyday at 9 pm. All High Definition subscribers of Videocon d2h will be able to avail it for free in the initial phase of launch. The service will be available on paid subscription basis from a later date.
Active HD Hollywood Channel Services will showcase a line up of critically acclaimed popular films. With new titles being released every day at 9pm, viewers can look forward to quality Hollywood movies, including such mega-hits as Pandorum, Broken City, Jobs, Astro Boy, Remember Me, A Single Man, Agoraa, The Women in Black, Blindness, Something Borrowed, The Conspirator, The Twilight Saga Breaking Dawn Part -2, London Boulevard and Now You See Me among others.
“We have observed that there is a genuine requirement to watch highly acclaimed Hollywood movies in HD and there are very few catering to this opportunity”, said Videocon d2h executive chairman Saurabh Dhoot. “Not only are we launching a new premium Hollywood HD movie channel, but we’re bringing value to our consumers. This channel will definitely resonate well with the young audience,” he further added.
Videocon d2h CEO Anil Khera said, “We are excited to offer Hollywood movies fans across India access to high-quality entertainment in HD. With Active HD Hollywood Channel Services, we continue to provide high quality world class programming content delighting consumers. We are confident that our unique content offering of Hollywood movies in HD will make this an instant hit with subscribers.”
Speaking on the same Skoda Auto India sales, service & marketing director Ashutosh Dixit explained, “Skoda looks at innovative platforms that resonate with the brand’s image to connect with its audiences. The audience of the Active Hollywood HD channel largely overlaps with the kind of consumers our brand converses with. This association will benefit both brands and we expect good traction from this partnership.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
