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RightNow Digital launches Rohit Sharma Cricket News App
MUMBAI : One of UK’s leading sports app providers, Sport Right Now Digital has forayed into India with the launch of its first cricket news and social media updates app called Rohit Sharma Cricket News.
The Rohit Sharma Cricket News app curates all the relevant, authoritative and trustworthy news and social media resources including articles from e-papers, social media posts, blogs, videos and vblogs from platforms such as YouTube, Facebook and Twitter. By including every social media account of every Indian cricket player, it also enables end users to interact with Indian players directly through the app. The user-friendly application thus enables fans to keep themselves up-to-date with all sorts of cricket related news and social media updates, just at the click of a button. It features an impressive list of media sources which consumers can customize and a comprehensive set of social media updates which do not require a separate log-in for viewing updates. The brand has a revenue sharing partnership with cricketer Rohit Sharma.
Speaking about the launch, Right Now Digital CEO Simon Ryley explained, “ In India, cricket is big and in Rohit Sharma we found the right person to partner with: he is dynamic, and has an impressive track record with proven dependability on the field. These attributes also exemplify the functionality of this cricket app and we are delighted to have found a perfect match in Rohit Sharma.”
“We are thrilled to launch our first app in India, through a first-of-its-kind partnership that we have with Rohit Sharma. Our focus is to make cricket news and social media content easily available to all Indian cricket fans who make up 40% of the world’s cricket fans. Rohit Sharma has a fantastic track record and an impressive number of followers on social media. We believe that this association will help us reach the right set of end consumers who will appreciate the seamless functionality and simple design of the application.” said, Right Now Digital, COO Seetha Chinnappa-Sarwal.
A very enthusiastic Rohit Sharma exclaimed, “I am excited to be associated with such an innovative product which is at the cutting-edge of technology and promises to delight the Indian cricket fan like never before. I am happy to be an active contributor in bringing this app to India and look forward to its grand success.”
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Atomberg turns April Fool’s into smart marketing move
Humour-filled Instagram reel cleverly promotes innovative water purifier concept.
MUMBAI: Atomberg has decided that the best way to filter out boring advertising is with a healthy dose of April Fool’s mischief. On April Fool’s Day, the technology-driven home appliances brand dropped a highly engaging Instagram reel that blends satire, product storytelling, and clever brand positioning. In a category usually known for dry, functional messaging, Atomberg took a sharp creative turn by spoofing a futuristic water purifier concept to highlight everyday consumer frustrations in a playful way.
The campaign cleverly humanises a tech-first brand through humour while subtly reinforcing Atomberg’s core philosophy of solving “invisible” consumer problems. The featured water purifier uses an adaptive purification system that analyses input water quality in real time and automatically chooses the best filtration method. This smart approach avoids unnecessary RO usage, preserves essential minerals, and extends filter life.
By turning April Fool’s Day into a strategic marketing moment, Atomberg created content designed for high recall and shareability. The spoof innovation narrative generates curiosity and virality without overt selling, helping the brand stand out in the competitive water purifier segment.
For a company known for blending technology with consumer insight, this light-hearted campaign proves that even in a utility-driven category, a little creative storytelling can go a long way. Atomberg has shown that sometimes the smartest marketing isn’t serious at all, it just knows exactly when to have a little fun while still delivering the message.
In the world of water purifiers, where most brands talk about TDS levels and microns, Atomberg has reminded everyone that a well-timed joke can be the purest form of connection.
