9XM introduces non-stop music band ‘Highway’

MUMBAI: Bollywood music channel 9XM has launched a non-interrupted music band called Highway. Dedicated to the superstars of Bollywood, Highway will be aired every day without any breaks, at 8 pm on 9XM.

This 35-minute non-stop hits music band Highway, features superstars like Shahrukh Khan, Salman Khan, Ranbir Kapoor, Katrina Kaif, Ranveer Singh and others. Along with the actors, Highway will also feature the best singers and music composers on the show .

Speaking about the show, 9XM & 9X Tashan cluster head-programming Baljinder Mahant said “We at 9XM are popular for playing the latest Bollywood hits and innovations around music content. Our ardent viewers have appreciated our past innovations and with Highway we provide them with 45 days of best and latest hits of a new Bollywood star every day. We are confident that this Bollywood musical journey on Highway will get the viewers grooving for more.”

Highway will be promoted across digital and social media platforms like Facebook, Twitter and Youtube.