Brands
Ananya Panday gets candid in Femina’s April 2024 issue
Mumbai: Since her debut in the hit film Student Of The Year 2, Ananya Panday has stood out in Bollywood. With each new role she has essayed, she has showcased a talent that demands attention. Her compelling performances in Gehraiyaan and Kho Gaye Hum Kahan have been especially praised, highlighting her ability to tackle complex characters with depth and sensitivity. In the April 2024 edition of Femina, the dynamic actor shares insights into her flourishing career, the intricacies of fame, and the vital role of female friendships in her life.
Talking about her love for the camera, Ananya shared, “It’s not something that I’m used to, or I feel I’ll ever get used to – and I don’t want to get used to it because I like having that wonder, excitement and happiness. Every day, being in front of the camera, being on set, makes me just feel joyful. Every time I step on the set, it brings me joy. Every time!”
Speaking about her progression as an actor, Ananya admitted it was with Kho Gaye Hum Kahan that she finally felt validated as an actor. “I think everything happens at the right time. The stars align when you’re at the right age. You look a certain way; you feel certain things in your life that are able to lend to the characters you’re playing.”
In this interview, Ananya also sheds light on life, lessons, and making her mark in Bollywood.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
