MAM
Ananya Panday appointed as Limca’s new face and Social Media Manager
Bollywood star takes creative control of the iconic lime ‘n’ lemoni brand’s online presence.
MUMBAI: Panday has just been handed the keys to Limca’s social media and she’s ready to drive the refresh. Limca, India’s beloved lime ‘n’ lemoni drink, has appointed actor Ananya Panday in a unique dual role as the brand’s new face and its official Social Media Manager. This first-of-its-kind move puts the bubbly star in charge of shaping how Limca shows up, speaks, and connects with audiences online.
For over five decades, Limca has been synonymous with instant refreshment and “taazgi”. Now, in 2026, the brand is passing the baton to Ananya Panday to bring a fresh, youthful, and authentic voice to its digital storytelling. The collaboration is part of Limca’s new campaign, ‘Feel the Taazgi’, which promises peppy, trend-led content filled with candid moments and interactive fun.
Coca-Cola senior director of marketing for hydration, sports and tea India & Southwest Asia, Ankita Mahna, said, “Ananya brings a rare combination of natural content instinct and deep connection with young India. By placing her as the shaper of how Limca shows up, we are creating a more participative and authentic space for the brand.”
Ananya Panday shared her excitement, “Social media is a big part of how I connect with my fans. When Limca said they wanted me to actually run the feed and not just appear in posts, I thought that was really different and fun. I grew up on that lime ‘n’ lemoni taazgi, and now I get to make sure everyone feels it on their feed too!”
^Atom network (Limca’s social media agency) co-founder & CCO Yash Kulshresth added that Ananya is the perfect collaborator, “She’s not just the face of it but an active creative voice behind it. It’s the first of many exciting pieces we have planned as Limca unbottles a new feel and voice.”
As part of the campaign, Ananya will amplify ‘Feel the Taazgi’ across her personal social channels and Limca’s official platforms, including Instagram, through relatable, trend-driven content.
In a clever twist on traditional celebrity endorsements, Limca has given Ananya the creative reins. Expect the feed to be as refreshing, bubbly, and fun as the drink itself because when your Social Media Manager is also your brand ambassador, the taazgi is guaranteed to go viral.
Brands
Motilal Oswal posts record PAT of Rs 2,360 crore in FY26
Q4 PAT at Rs 661 crore; AMC and wealth drive strong growth.
MUMBAI: Money may not grow on trees but at Motilal Oswal, it seems to be compounding rather nicely. Motilal Oswal Financial Services (MOFSL) reported its highest-ever quarterly and annual operating profit after tax (PAT), clocking Rs 661 crore in Q4FY26, up 25 per cent year-on-year, and Rs 2,360 crore for the full year, marking a 16 per cent rise. The performance was powered largely by its asset management and private wealth management businesses, both of which delivered strong growth across key metrics.
The asset management business, including alternates, saw Q4 PAT jump 63 per cent YoY to Rs 249 crore, while FY26 PAT rose 55 per cent to Rs 798 crore. Total assets under management (AUM) grew 32 per cent to Rs 1.76 lakh crore, led by a 31 per cent increase in mutual fund AUM and a sharp 104 per cent surge in private alternates. SIP inflows rose 78 per cent to Rs 16,479 crore, with a market share of 4.7 per cent.
Private wealth management also delivered steady gains, with Q4 PAT up 18 per cent YoY to Rs 88 crore and FY26 PAT rising 15 per cent to Rs 368 crore. Net flows grew 66 per cent in Q4 to Rs 5,535 crore and 41 per cent annually to Rs 20,154 crore, while AUM climbed 36 per cent to Rs 1.97 lakh crore.
In the wealth management segment, Q4 PAT increased 7 per cent to Rs 204 crore, although full-year PAT declined 7 per cent to Rs 727 crore. Brokerage revenue grew 33 per cent YoY in Q4, with average daily turnover market share at 9.2 per cent. The distribution book expanded 41 per cent to Rs 40,662 crore, while the loan book rose 32 per cent to Rs 6,094 crore.
The capital markets business reported Q4 PAT of Rs 75 crore, up 12 per cent YoY, and Rs 336 crore for FY26, up 30 per cent. The firm ranked first in QIP deals and second in IPO league tables during the year, covering 366 companies and serving over 900 institutional clients.
Housing finance posted strong momentum, with Q4 PAT rising 61 per cent YoY to Rs 59 crore and FY26 PAT up 22 per cent to Rs 159 crore. AUM grew 19 per cent to Rs 5,829 crore, supported by a $100 million fundraise from the Asian Development Bank.
Meanwhile, the treasury book grew 12 per cent YoY to Rs 9,403 crore, delivering an estimated 5 per cent alpha for FY26. However, total reported PAT, including other comprehensive income, stood lower at Rs 2,043 crore due to mark-to-market accounting impacts.
With a 10-year operating PAT CAGR of 33 per cent and an average return on equity of 23 per cent achieved without equity dilution MOFSL continues to lean on its annuity-driven businesses to build a more predictable earnings engine. In a market riding the twin waves of wealth creation and financialisation, the firm appears well-positioned to keep the compounding story going.
