Hindi
&pictures HD premiere ‘Fitoor’ on 18 June
MUMBAI: &picturesHD constantly strives to offer its audience a distinct and unmatched movie viewing experience. Its unique offering&HD Exclusive showcases carefully handpicked movies for its viewers to provide them with maximum quality entertainment. Continuing with its efforts to bring the cinematic experience to the comfort of households and keeping ZEE’s (Zee Entertainment Enterprises Ltd.) promise of #HDfirst, &picturesHD comes up with the World HD Premiere of ‘Fitoor’ onSaturday, 18th June at 8 PM.
Set in the tranquil locales of Kashmir, Fitoor is a story of love, longing and obsession that transcends time and age. An adaptation of Charles Dickens’ Great Expectations, Fitoor is directed by the endowed filmmaker Abhishek Kapoor and starsAditya Roy Kapur, Katrina Kaif, and Tabu in lead roles with an ensemble cast including Rahul Bhatt, Aditi Rao Hydari and evenAjay Devgn in pivotal roles.
Speaking about the movie, director Abhishek Kapoor commented, “Fitoor is a different film trying to capture a different world. It’s a very fantastical story which needed a certain look, specific kind of sets, and a certain kind of lighting. Kai Po Che was mostly shot on real locations, but here, when you make locations and sets from scratch, it’s an entirely different thing. As a director, I don’t want to repeat myself. The challenge is to be versatile.”
In the mystic corners of a valley, Noor (Aditya Roy Kapur) grows up in the shelter of Begum (Tabu) and is completely smitten by her daughter Firdaus (Katrina Kaif). On realizing this, Begum sends Firdaus off to London and urges Noor to be successful in order to win Firdaus. 15 years later, their paths cross and Noor, a successful artist now, is still mesmerized by Firdaus. But, she is now destined to marry Bilal (Rahul Bhatt) at the whims of Begum.
Will their love overcome societal limits as obsession, like they say will always finds its way.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
