iWorld
Amazon seals Rajini film deal; dares Netflix, hikes sellers’ commissions
MUMBAI: Amazon India has signed a content agreement with the Tamil Nadu-based V Creations. The alliance has been negotiated at a time when Amazon is all set to launch Prime Video India, competing with Netflix streaming and Star India’s Hotstar.
Amazon is bringing the cheapest VOD subscription service in India with Amazon Prime, which comes with a complementary Amazon Prime Video subscription.
Amazon has been focusing on the two most popular categories in India, that is, sports and of course Bollywood, Mint reported. With this alliance, Prime would have exclusive subscription streaming rights for two of Tamil Nadu’s highest grossing films — Rajnikanth’s Kabali and Theri, a crime drama released earlier this year. Amazon India recently launched its global Prime membership programme, offering fastest product deliveries for an initial fixed price of Rs 499 a year.
The largest global online retailer Amazon has signed the long-term content partnership with the film production company V Creations when the former is gearing up for launching of its Prime online television service in India which is dubbed as a leading market for entertainment.
In the UK and the US, Amazon Prime Video is available for $8.99 a month. Now, it is bringing the same service in India for as low as $15 a year. This significantly dents Netflix India regardless of content availability since the subscription price difference is vast.
As part of its localization efforts, Amazon has been signing content rights in India. Recently, it teamed up with Karan Johar’s Dharma Productions.
Amazon meanwhile has hiked the sellers’ commission in categories such as electronics, while reducing it in others such as large appliances, after a festive season confrontation with its competitor Flipkart. Amazon at present has over 120,000 sellers on its platform in India.
Amazon, Snapdeal and Flipkart operate as marketplaces charging fees and other charges for connecting customers with third-party sellers.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
