Television
Shark Tank India 6 flings open its doors, betting big on grit over glamour
New “Dreaming is Easy, Building is Hard” campaign kicks off registrations for founders chasing the next big idea
MUMBAI: Shark Tank India is back for a sixth bite of the entrepreneurial cherry, with registrations now live on Sony LIV and a new campaign designed to separate the dreamers from the doers.
The show has unveiled “Dreaming is Easy, Building is Hard”, a punchy reminder that ambition is cheap and execution is everything. The campaign film leans into a witty, relatable exchange contrasting the comfort of standing still with the grind of chasing an ambitious idea, hammering home that entrepreneurship lives or dies on discipline and sacrifice, not just a clever pitch.
Over five seasons, the show has morphed from television spectacle into one of India’s biggest entrepreneurship platforms, handing founders a shot at investment, visibility and, for the lucky few, a shot at building something that lasts. It has helped normalise the idea that a garage-born idea, backed by conviction, can become a proper business.
Season 6 arrives co-powered by Lahori Zeera and L’Oréal Paris, with White Gold and Lal Sweets on board as partners. The hunt is now on for founders with bold ideas, sound fundamentals and the stomach for a scale-up, whether they are first-timers or seasoned operators looking to go big.
Registrations for Shark Tank India 6 are open now, exclusively on Sony LIV. The tank is empty. The sharks are circling. Founders, your move.
