Saurav Maheshwari joins NDTV as CTV revenue head (N & E)

NOIDA: NDTV has appointed Saurav Maheshwari as revenue head – CTV sales (North & East), strengthening its focus on the rapidly expanding connected TV segment.

Maheshwari joins the network after serving as sr. general manager – digital business lead at Republic World, where he spearheaded digital revenue strategy and led cross-functional teams across monetisation, ad operations and digital marketing initiatives.

In his new role at NDTV, he will be responsible for driving growth and expansion of the broadcaster’s connected TV business across North and East India. His mandate includes building strategic partnerships, accelerating revenue growth, strengthening client relationships and delivering innovative advertising solutions aligned with the evolving digital media landscape.

Sharing the news, Maheshwari described the move as an exciting new chapter in his professional journey, adding that he looks forward to creating value with the team and contributing to the development of the connected TV ecosystem. He also expressed gratitude to NDTV’s leadership for their trust and support.

Prior to Republic World, he held leadership positions including assistant general manager – business lead and regional head – north & east at Hungama Digital Media, group head – brand alliances at Shemaroo Entertainment, and sr. manager – digital sales & marketing at CNN-News18. His earlier experience spans roles at BW Businessworld, 4moles.com and Network18 Media & Investments.

With over 15 years in digital ad sales, branded content and business development, Maheshwari now steps into a role that places him at the intersection of television and digital, as NDTV sharpens its CTV revenue play in key regional markets.