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Brands tap TV and OTT inventory as 48 teams prepare for 104 matches in 39 days
After a career break of solo travels and Vipassana, the Zee veteran lands at Sony AATH
Music-industry veteran of two decades swaps brand partnerships for live entertainment's top table
Broadcasting veteran of 18 years returns to Zee Entertainment in new role
Rohit Mhatre brings in two co-founders as the Mumbai outfit eyes feature films and streaming originals after a decade of brand work
