News Broadcasting
Obamania: The biggest blockbuster of 2015
For India weekend means late mornings, set of movies in theatres and relaxation. Subsequently Indian news media shifts the focus from hard news to Bollywood gossips and cupids. ’Twas a similar weekend but in the National Capital, the excitement was almost palpable on a sodden morning of fog and rain. The Eagle had indeed landed at the Palam Airport carrying POTUS and FLOTUS!
Yes, it was the Air Force One carrying President of the United States Barack Obama and his wife and First Lady of the United States Michele Obama.
Obamania had begun!
The media spotlights were aimed on the door of that aircraft and journalists were on the edge of their seats in the studios. The moment the door opened, breaking news and flash tickers started rolling in each and every news channel. Every news channel began its claim of being distinguished and unabated. If one channel was emphasizing on economics, the other was showing exclusive footages of the hotel. Creative juices were flowing freely as far as headlines and programme names go on various news channels!
NDTV named its coverage ‘Namo’ste Obama’, with anchoring responsibility majorly rotating amongst its senior brass of journalists namely Vishnu Som, Sreenivasan Jain, Vikram Chandra and Barkha Dutt. They ensured cameras were present everywhere and whatever penetrated through the lenses was discussed in detail with a panel of experts. Shekhar Gupta and Vivek Katju were among them.
Times Now kept it simple by calling its coverage – “Obama’s India Visit.” CNN-IBN named it “Namaste Obama” and Headlines Today called it “Rolling Coverage Obama.”
Speaking to Indiantelevision.com on the entire three days’ coverage, NDTV CEO Vikram Chandra said, “We had a distinguished panel that had expertise in various fields and we were determined to have a comprehensive coverage. We were the only channel to have presence in the Taj Palace, where the CEOs met President Obama and Prime Minister Modi. We were also present in DAVOS where global economics was debated in presence of Finance Minister Arun Jaitley and economist Nouriel Roubini.”
The US President’s visit to attend the 66th Republic Day Celebration of India was indeed an event of historical importance. That aside, a lot of economic and strategic modifications were also expected from the visit. India now has a stable Government with absolute majority in the Lower House and economic growth is one of the prime need of the country at this point. The current Government has made its position clear on developing an open, business friendly market scenario. Not long back, India was one of the fragile five economies of the world and now the country aspires to be in the fantastic five.
All news channels were exclusively covering the developments in Hyderabad House where Obama met Modi for a bilateral dialogue. After hours of speculations of what was happening inside, the deadlock was broken in a joint press conference where channels got the second big breaking news, which they termed as ‘Nuke Deal.’ Soon after, all news broadcasters began discussions on the positives and negatives of the Indo – US nuclear deal. That was the major talking point of Day 1 of President Obama’s India visit.
Day 2 was India’s Republic Day. It was bitterly cold weather with overcast sky accompanied by a slight drizzle and the focal point was ‘Rajpath.’ The coverage responsibility was on India’s public broadcaster Doordarshan. A three hour long extravaganza was put forward by valiant soldiers of respective battalions. And it concluded with an Air Show by the Indian Air Force.
When queried about the entire coverage, Doordarshan India deputy director general (IR) C K Jain said, “We employed the best of infrastructure and technicians to cover the parade. There was absolutely no commercialisation and the parade was covered uninterrupted. We did not accept any commercial advertisement, we showed some government ads before and after.”
All other private channels were relaying DD’s coverage.
On a national holiday, when executives separate themselves from work and corporate meetings, 26 January would see them preparing for one of the biggest meetings of their lives. From Ratan Tata to Anil Ambani, they all queued up to meet POTUS. This was the second major talking point of Day 2 – the CEO meet. The focal point this time was ‘Taj Palace’ and the breaking news was the $4 billion investment promise made by Obama. The detailed discussion on the deal summed up Day 2 coverage of Obama’s Visit.
Speaking about the commercial impact of the coverage, Maxus South Asia MD Kartik Sharma said, “We have to wait for the ratings to see which news channel performed better. As per my opinion, the English news channels were more specific and slightly better than the Hindi ones but Hindi news channels also catered well to their viewers. In news channels there was a marginal hike in ad rate due to Obama’s visit.”
On Day 3, Obama left for Riyadh but before taking off he gave an amazing speech to the Indian media that could be discussed for days. Addressing a gathering of 2000 students, Obama started his speech by saying ‘Namaste’ and concluded it with ‘Jai Hind’. During his speech he paid gratitude to Mahatma Gandhi and Swami Vivekananda, warned India against communalism and domestic fragmentation. To add to the delight of the students and journalists present, he recited the famous dialogue from the iconic Bollywood film, which completed 1000 weeks at the box office recently – Dilwale Dulhaniya Le Jayennge (DDLJ). “Senorita, bade bade deshon mein…you know what I mean,” said Obama. Not surprisingly, soon after DDLJ started trending on social media and became an important part of the round up.
Though Obama’s visit was not a Bollywood movie, it turned out to be one of the biggest blockbuster event followed by one and all for various reasons.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
