Reality
Nach Baliye 6 partners with Twitter to engage audience
MUMBAI: Keeping up with its legacy of introducing innovative digital initiatives, Star Plus has got into an exclusive association with Twitter India to introduce the Nach Baliye Twitter Mirror.
The Twitter Mirror is a high engagement tool which has been used for some of the biggest global television events like the Academy Awards and the Grammys. Now, Nach Baliye will become the first ever TV show for which the Twitter Mirror will be used.
The Nach Baliye Twitter Mirror is going to be a permanent installation on the sets of Nach Baliye that will be aired from tomorrow on Saturday and Sunday at 9 pm on Star Plus, and will give all the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture.
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With this, the fans will get a chance to sneak in to the lives of the celebrity contestants who are participating in the show. The Mirror will capture some of the candid and interesting moments between the real life celebrity couples and also the judges on the show. In order to make the entire experience seamless and complete, the celebrities will also be shown getting them clicked on the Mirror during few episodes of the show Nach Baliye – Parde Ke Peechey.
Talking about this initiative, Star India SVP marketing and programming strategy Nikhil Madhok said: “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realises the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring this great innovation for the first time for a television show.”
India market for Twitter head Rishi Jaitly added: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter brings audiences closer to the people and organisations they care about, including television shows, stars and moments. We are pleased to see Star Plus embracing Twitter and the Twitter Mirror during Nach Baliye to engage and grow its audience in authentic ways.”
Produced by Frames Productions, Nach Baliye 6 is hosted by Gautam Rode and Karan Wahi. It brings together 11 celebrity jodis in a season that is touted to be the boldest and edgiest ever.
Reality
SPNI honours distribution partners with special Wheel of Fortune episode
Trade partners step into spotlight as contestants in unique TV tribute
MUMBAI: Sony Pictures Networks India has rolled out a special episode of Wheel of Fortune dedicated to its distribution partners, turning the spotlight on the very network that keeps its channels running across millions of homes.
The episode, part of the show’s debut season in India, saw trade and distribution partners invited to the set not just as spectators but as participants. Some even stepped up as contestants, swapping control rooms for the studio floor in a rare behind-the-scenes experience.
Hosted by Akshay Kumar, the show offered partners a first-hand look at the scale and mechanics of a large-format television production. The actor also acknowledged their often unseen role in ensuring content reaches audiences nationwide.
This marks the first time in India that a broadcaster has dedicated an entire non-fiction television episode to its trade fraternity, highlighting the importance of collaboration in the broadcasting ecosystem.
Speaking about the initiative, Sony Pictures Networks India head linear distribution Makarand Palekar said, “Distribution has always been a critical pillar in SPNI’s growth story. Our partners are not just enablers of reach, but key collaborators in building the television ecosystem. This initiative was our way of celebrating the business together in a unique way, acknowledging the trust and long-standing relationships that power our network.”
Industry partners echoed the sentiment. GTPL managing director Anirudhsinh Jadeja noted that such initiatives make partners feel genuinely included, while GTPL chief business officer Paramveer Jadeja highlighted the scale and attention to detail behind the production.
Adding to the chorus, ICNCL partner Suresh Sethiya described the experience as memorable, offering a deeper appreciation of the craft behind television content. Fastway director Sarabjit Singh said the initiative underlined the importance of strong industry relationships.
The move aligns with SPNI’s broader focus on non-fiction programming, with a portfolio that includes popular titles such as Indian Idol, Kaun Banega Crorepati, MasterChef India and Shark Tank India.
By turning the camera towards its own ecosystem, SPNI has served up a simple reminder that behind every successful show is a network of partners who help bring the picture home.
