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IndiaCast/Viacom18 all set for MIPCOM 2013

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IIf you thought shows such as Comedy Nights with Kapil, Uttaran or even Jhalak Dikhhla Ja have takers only in India, you couldn’t be more wrong. Indeed, there is a huge demand for these programmes even in faraway markets like Latin America, Africa and Eastern Europe to name a few.
Which is exactly what draws aggregators and distributors such as IndiaCast to MIPCOM, the world’s biggest market for content.

So what does IndiaCast have on offer this year at MIPCOM? “While we already have a strong syndication portfolio with our dramas. movies  and reality shows from Colors, we will also focus on content from our regional channels, news channels as well as the MTV content, “replies IndiaCast group COO Gaurav Gandhi, who will represent the company along with four others at MIPCOM.

More specifically, IndiaCast/Viacom18’s entire catalogue will be on offer. “We have more than 25 channels in our network and so, our booth will feature content from all of these channels. This will include Ballika Vadhu, Uttaran, Madhubala, Jhalak Dikhhla Ja, Bigg Boss, MTV Roadies and also content from ETV and the news channels,” informs Gandhi.

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We will be looking at a strong syndication portfolio in our dramas and reality, we will also focus on content from regional channels, news channels as well as the MTV portfolio says Gaurav Gandhi

And what is IndiaCast hoping to achieve at MIPCOM? Says Gandhi: “Indian dramas are finally breaking into mainstream in many markets. We hope to find more buyers who are willing to experiment and try Indian dramas for the mainstream local audiences in the respective markets and we want to target buyers who want to remake our shows  (with script and format rights) in their respective countries .  Latin America and Turkey have been the predominant forces in exporting their drama series sales worldwide. There is an opportunity for us to break into that market in a big way. Having already licensed our content to Africa and Europe (to the mainstream market), I am hoping to tap markets like Latin America this year.”

Gandhi believes that demand for the programming that IndiaCast is hawking will also be strong in areas where Indian and south Asian diaspora are present in large numbers. This apart, there is another chunk of viewers in several countries which enjoy watching Indian programming dubbed and sub-titled in local languages. “Central Asia, Eastern Europe, Latin America and Africa are some of these nations,” he says.”We are looking at new distribution outlets and buyers from there for both our channels and programmes at MipCom this year.”

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Citing a couple of examples of how the event is a platform to help export content and reach out to a larger base, Gandhi says: “It was here that we sold the script of our show Uttaran, for a remake in Africa. While normally Indian channels buy formats/ scripts, we were the first ones to have sold the script to an international player. We recently sold the MTV Roadies format internationally. The discussions for this had started in MIPCOM only.”  

MIPCOM makes it easier for exhibitors to meet people from different markets and sell content. “If it wasn’t for a market like these where would one find buyers from Serbia, Croatia, Bosnia, Macedonia and Tanzania?” he questions.

And considering there is a sizeable regional population around the world, the aggregator is concentrating on regional content as well. “We have sold Gujarati content to a local channel in the US and also to west African countries this year. So for our regional content, this year, we will focus on building on that and tapping new markets” says Gandhi.

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The frenzied buying and selling of content apart, several affiliate meetings will keep IndiaCast executives busy at MIPCOM. “This is where we will talk about distribution of our channels; like Colors, MTV India, Rishtey which is our second GEC in the UK, ETV,  and News18 among a host of other channels,” informs Gandhi.   

IndiaCast will concentrate on all platforms like Cable, DTH, IPTV, terrestrial and all forms, both linear and non-linear (VOD, SVOD, NVOD and PPV). “We are amongst the largest suppliers from India to VOD platforms. Our content is on Netflix, Itunes, YouTube etc. We have a lot of meetings lined up for such platforms as well,” he adds.

It looks likely to be whistlestop and tiring MipCom for Gandhi and his team. And in all likelihood profitable too. 

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Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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