Formula 1 renews LIQUI MOLY partnership as brand becomes Official Supporter

MUMBAI: The partnership is still running on all cylinders, with Formula 1 renewing its multi-year collaboration with German lubricant and additive manufacturer LIQUI MOLY. The renewed agreement extends a relationship that began in 2019 and will see LIQUI MOLY take on the status of an Official Supporter of Formula 1. The brand has maintained an active presence in the championship for the last eight seasons, with the new deal extending its investment in the sport.

As part of the renewed partnership, LIQUI MOLY will continue to feature through virtual trackside signage at selected Grands Prix. The brand will also retain opportunities to engage customers and business partners through bespoke events and experiences around the championship.

The partnership builds on LIQUI MOLY’s existing networking programme, which connects customers, partners and stakeholders through activities linked to Formula 1. The renewed arrangement gives the brand another route to use the championship’s international audience while continuing its association with one of motorsport’s most recognisable properties.

For Formula 1, the extension adds another long-standing commercial relationship to its portfolio, with the sport positioning its global reach as a key part of the partnership’s appeal.

Emily Prazer, Chief Commercial Officer at Formula 1, said LIQUI MOLY had been a valued partner for many years and that its continued commitment reflected the strength of the collaboration and Formula 1’s global reach.

Marco Esser, Global Marketing Director at LIQUI MOLY, said Formula 1 provided the company with a platform to connect with customers and fans worldwide, adding that the partnership had delivered value over the past seven years.

The next phase will therefore keep LIQUI MOLY visible around selected Grands Prix while expanding its role from an established partner to an Official Supporter, keeping the brand’s Formula 1 journey firmly on track.