The JioStar sports sales veteran, fresh off a Rs 240 crore-plus haul from cricket, rejoins the Sony family as group head
The agency will build Gill’s brand through endorsements, partnerships and media opportunities
Ad volumes per match rise 39 per cent as India games attract 58 per cent more ads
Agencies can apply until 27 August for global PR and marketing mandate
58 brands sign up as 30-second slots touch $10 million ahead of sporting spectacle
