Sports
Fatakpay launches FPL referral campaign during IPL 2026
Fintech introduces cricket-themed rewards programme with assured digital gold and chance to win TV sets and scooter worth up to Rs 15 lakh.
MUMBAI: Fatakpay has bowled a googly that even the biggest cricket fans will love turning referrals into a full-blown Fatakpay Premier League (FPL). Riding high on IPL fever, the fintech platform has launched a high-energy referral campaign running from 28 March to 31 May 2026. Users can score big by referring friends and family to sign up for FatakPay’s Instant Loan or FatakUdaan products. Every successful referral, when the new user completes a loan disbursal or activates FatakUdaan counts as a “run” towards unlocking rewards from a total prize pool of up to Rs 15 lakh.
The campaign keeps the excitement going with guaranteed digital gold rewards at key milestones:
- Rs 100 worth of digital gold for 2 successful referrals
- Rs 500 worth of rewards for 4 referrals
- Rs 1,000 worth of rewards for 6 referrals
Users who hit 4 or 6 referrals also enter lucky draws for five 32-inch TV sets or a TVS Ntorq scooter. The scooter will be awarded once the campaign reaches a community milestone of 1,00,000 total referral applications.
Fatakpay chief business officer, Abhishek Gandhi said, “The Fatakpay Premier League taps into the energy and cultural momentum of India’s biggest cricket season, transforming referrals into a high-energy, rewarding experience. The idea is to bring the thrill of cricket to our users, where every successful referral feels like scoring a boundary. It is also our way of acknowledging the trust our users place in us every day.”
Only referrals made during the campaign window will qualify, and all rewards are subject to verification. Both referrer and referred users must meet standard eligibility criteria, including app installation and KYC completion.
In a season where boundaries and sixes dominate conversations, Fatakpay has cleverly turned everyday referrals into a playful, rewarding contest. Whether you’re chasing guaranteed gold or dreaming of that shiny new scooter, the FPL makes sharing Fatakpay as exciting as watching your favourite team chase a target. With the IPL in full swing, this campaign ensures users can enjoy the cricket and potentially take home some serious rewards while doing so.
The pitch is open until 31 May. Time to start referring and see how many “runs” you can score.
Sports
Origen Realty appoints Poulomi Ray as Chief Marketing Officer
Seasoned marketer with nearly two decades’ experience to drive brand strategy for upcoming Gurgaon integrated development.
MUMBAI: Origen Realty has just laid the perfect foundation for its next big chapter and this time the blueprint comes with a marketing masterstroke. The real estate developer has appointed Poulomi Ray as its new chief marketing officer. With close to two decades of experience shaping high-impact brand narratives across the sector, Poulomi brings deep expertise in consumer insights, market evolution and strategic storytelling to the role.
She will lead the company’s overall marketing and brand direction, focusing on visibility, differentiation and market engagement as Origen Realty advances its integrated development plans in Gurgaon, to be rolled out in multiple phases.
Origen Realty has a legacy of 3 plys decades in the construction business and is now entering a fresh phase of growth with this large-scale project.
Commenting on the appointment, Origen Realty Management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Poulomi Ray added, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 plus decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations.”
Poulomi previously held key marketing roles at Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, among others.
In the competitive real estate landscape, where every project needs a compelling story, Origen Realty has chosen a leader who knows how to build more than just structures, she builds lasting brand connections. With Poulomi at the helm, the company’s Gurgaon vision is set to rise with sharper focus, stronger visibility and a fresh narrative that buyers will remember long after the keys are handed over.
