News Broadcasting
Esha Media Research aims to monitor 200 channels in next 2 months
KOLKATA: Esha Media Research, a media monitoring and research company, has plans of increasing its reach. The media monitoring company, which currently monitors 140 channels, across the nation in all languages, now plans to take this number to 200 channels in the next two months.
Not only this, the company, which for the past 15 years has been monitoring news channels, is now planning to foray into the entertainment genre as well. Esha Media through this will look at recording, retrieving, transcribing and translating entertainment related content, do celebrity management and movie management.
“Esha Media is a broadcast news monitoring agency and tracks close to 140 channels beamed into India. In next two months, we aim to increase the monitoring to 200 channels,” Esha Media Research managing director RS Iyer told indiantelevision.com.
“News is our bread and butter now but sooner we will monitor entertainment related developments frame by frame,” he added.
The monitoring of channels is done using state of- the-art equipment that allows the agency to record, retrieve, transcribe, translate and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customized web page. “This enables the client to log in and access news of their interest, anytime and anywhere,” he said.
Esha Media tracks Star Jhalsa, ETV Bangla, 24 Ghanta, ABP Anando and Doordarshan Bangla among others in the Kolkata News television market.
The agency had recently conducted a research monitoring television for the banking sector during the period of 1 April-30 April. The research showed that CNBC TV 18 had garnered lion’s share of programme sponsorship by banks followed by ET Now, a distant second. The study revealed that while CNBC TV18 got 39.58 per cent, ET NOW commanded 20.66 per cent.
The ‘Television Monitoring Intelligence Report’ further revealed that private sector banks occupy more television media space than public sector banks.
“Private sector banks enjoy a higher multiple in terms of price to book value over their public sector cousins and thereby a better valuation on the stock market. Our monthly report for April also endorses that the private sector banks have been able to occupy more TV media space than public sector banks, deriving better perception points,” he added.
The research report further found that Reserve Bank of India (RBI) occupies 22 per cent space of the total news in the banking sector on TV. And RBI’s credit policy governs the news coverage. “Reserve Bank of India governor Raghuram Rajan occupies more space than the vocal deputy governor K C Chakrabarty,” the research further added.
RBI’s share of space in the total news coverage was around 22.16 per cent. CNBC TV18 has 6.85 per cent, while CNBC Awaaz and ET NOW has 3.08 per cent and 3.87 per cent respectively.
On the other hand, the share for NDTV Profit, Bloomberg TV and Zee Business are 3.73 per cent, 3.45 per cent and 1.18 per cent respectively.
Total coverage of private banks far exceeded the public banks with ICICI Bank garnering 880 clips, HDFC Bank 831 clips and Axis Bank 638 clips. State Bank of India (SBI) commanded 634 clips.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
