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Chrome Data: Week 1 meant business

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MUMBAI: Money isn’t thought to be the biggest cause of worry for no reason. At least it seems so in this case. As the New Year ushered in, it was the news about money and the ups and downs that it saw in the last year that kept the TV viewers glued to their TV sets in the first week of the year. As various channels presented the yearly round-up, the business channels took away the largest share of audiences. The business channels topped the chart in the Week 1 of opportunity to see (OTS) as per Chrome Data Analytics & Media.

 

The business channels across eight metros saw an increase of 1.4 per cent with the Hindi business channel, CNBC Awaaz, leading with 83.0 per cent OTS.

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And considering it was the holiday season, the second on the list were the English movie channels that fared really well in the eight metros. The genre saw a rise of 1.1 per cent. Pix reclaimed its first position, pushing behind Star Movies that had climbed to the first position in Week 52. The channel got 89.4 per cent OTS.

 

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Infotainment channels across India too saw an increase of 1 per cent with Discovery gaining 91.6 per cent. Sports channel claimed the fourth place in the OTS list with 0.9 per cent grow across India. Looks like the Ashes kept cricket fans occupied as Star Sports 1 was ahead of others in the genre with 77.9 per cent OTS.

 

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As for the bottom four, Hindi news channel in the Hindi speaking market (HSM) saw a fall of 1.4 per cent. Aaj Tak continued to be the popular one in the genre and garnered 94 per cent. English entertainment too didn’t get many viewers and fell by 0.9 per cent in the eight metros. Star World, however, toppled AXN which premiered the much-awaited season three of Sherlock. The channel from the Star bouquet scored 82.5 per cent OTS.

 

In the HSM, music channels saw a slight dip of 0.1 per cent, whereas the religious channels didn’t see any change. Sony Mix with 89.2 per cent and Aastha channel with 98.3 per cent topped their respective genres.

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GECs

Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM

Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV

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MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.

Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.

The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.

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The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.

With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.

As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.

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