Air India becomes title sponsor of Zee TV UK’s Sa Re Ga Ma Pa 2026

LONDON: Air India has become the title sponsor of Zee TV UK’s Sa Re Ga Ma Pa 2026, with India’s longest-running singing reality show set to return on 19 September in a larger concert-style format.

The new season will feature 36 original episodes, 100 live musicians and a royal-inspired set created by the team behind several large-scale Indian productions. The judging panel includes Shankar Mahadevan, Kumar Sanu, Javed Ali and Niti Mohan.

The partnership brings together Air India and Zee TV around a shared connection with the Indian diaspora. While the airline connects India with destinations worldwide, Sa Re Ga Ma Pa has built a long-standing association with Indian music, culture and family entertainment.

The show will be available across Zee’s UK and European entertainment ecosystem, including Zee TV UK, Zee TV DE, ZEE5 and digital platforms. Zee’s distribution network includes Sky, Virgin Media, Samsung TV Plus, Rakuten TV and BT/EE.

Zee TV UK’s digital platforms also have a sizeable South Asian audience, with more than 16 million Facebook followers and over 9 million YouTube subscribers.

The season will coincide with the festive and travel period covering Navratri, Dussehra, Karwa Chauth, Diwali, the wedding season, Christmas and New Year. Other brands supporting the season include Southall Travel, Bigen, Remitly, Vitabiotics, Rutland Hall Hotel & Spa, Pooja Sweets and Dairy Valley.

Zee Entertainment UK territory head Europe Parul Goel said the partnership reflects the show’s role in keeping audiences overseas connected with Indian culture and identity. She added that the expanded format, royal-inspired set, established judges and new talent would give the 2026 edition a larger global appeal.

Air India Sa Re Ga Ma Pa 2026 premieres on Saturday, 19 September at 7:30 pm on Zee TV UK. The channel is available on Sky 707, Virgin 809, BT/EE 391 and Sky Glass/Sky Stream 713, as well as on ZEE5.