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TCHxVAM2026

VAM Summit & The Content Hub to host VFX breakdown of ‘Border 2’

Siddhartha Jayakar to unpack film’s war visuals at Mumbai event

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MUMBAI: A making-of session on Border 2, known for its war portrayal, will be held at the VAM (VFX and More) Summit and The Content Hub. The session will be led by Labyrinth Studios co-founder and creative director Siddhartha Jayakar.

Mumbai-based Labyrinth Studios has worked across blockbuster films, television shows, and commercials spanning multiple genres, including projects like IC814 The Kandahar Hijack, Thamma, Kalki, Sitaare Zameen Par and many more.

The VAM Summit and The Content Hub continue their legacy of spotlighting key trends and developments shaping the filmmaking, content and VFX industries. Taking place across 14 and 15 May 2026 at Nesco, Mumbai, the event will conclude with the VAM Awards on the evening of 15 May.

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The ceremony will spotlight the best in visual effects, recognising top artistry and technical excellence from VFX studios, freelancers, and production houses.

This year’s combined theme, “AI x Creativity: Redefining Storytelling in 2026” and “Content Acceleration: The Race for Attention,” highlights the growing role of artificial intelligence and the increasing pace of content creation in shaping the future of storytelling.

The event will offer audiences a comprehensive look at the latest trends and developments in content consumption, regional content, visual effects, AI-powered creative workflows and related fields through a curated programme of keynotes, panel discussions, presentations, making-of sessions, and fireside chats, concluding with the awards ceremony.

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The event will be graced by big names in the filmmaking and entertainment industry, some of which include Reliance Entertainment CEO Shibasish Sarkar, Red Chillies Entertainment producer Aashish Singh, Black Warrant series co creator Satyanshu Singh, Roy Kapur Films business head Malvika Khatri, Sony south-regional chief content officer Rajaram Sundaram and Google AI head of sales Naren Kachroo. Participating VFX studios include Dneg, Framestore, PhantomFX, NY VFXWaala, philmCGI and more.

The combined platform is set to bring together producers, cinematographers, VFX supervisors, studio heads, technologists, AI developers, content creators, filmmakers, directors and many more.

The event is co-powered by SideFX and Tathastu Techno Solutions. The associate partners include ARK Infosolutions, Autodesk, and Foundry. The industry partners are Chana Jor, Famous Studios and Hoichoi. The community partner is MIDCCA.

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For more information, visit here: https://event.animationxpress.com/vam/ and https://www.thecontenthub.in/

To register for VAM Summit & The Content Hub: https://event.animationxpress.com/vam_summit_2026/index.php

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TCHxVAM2026

India’s content heavyweights converge in Mumbai for The Content Hub x VAM Summit

Producers, directors, broadcasters and storytellers gather to tackle the race for attention in a billion-screen market

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MUMBAI: India does not just watch content. It devours it — in 30-second reels, midnight OTT binges and vertical dramas consumed between train stations. A billion screens. A thousand languages. Zero patience. And now, with the government pushing hard on artificial intelligence and studios racing to keep up, the stories being told are getting sharper, bolder and more algorithmically ruthless than ever before. It is against this backdrop that Indian Television Dot Com has announced an initial line-up of producers and filmmakers for The Content Hub x VAM (VFX & More) Summit and Awards 2026, set for Mumbai on May 14th and 15th at NESCO, Goregaon.

The summit’s theme, “Content Acceleration: The Race for Attention,” is not merely a tagline. It captures the central anxiety of an industry where big-budget productions and lean independents now compete on equal footing, with algorithms rather than legacy deciding what wins. The platform brings together producers, broadcasters, OTT players, directors, cinematographers, studios, VFX leaders and technologists to decode a shift that is remaking Indian media in real time.

Among the confirmed producers and filmmakers, some of the most compelling sessions include a panel on the evolving relationship between producers and corporate houses, featuring Aashish Singh, who will examine how one-off projects are giving way to scalable global franchises and what AI means for creative integrity. Kartik D Nishandar, founder and producer behind Taali and GSEAMS, takes the filmmaker’s lens to a generation that consumes everything and forgives nothing, tackling hard questions about attention spans, the ethics of viral filmmaking and how virtual production is changing cinema from the inside out.

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Ravindra Gautam, producer, director and scriptwriter of Maharani Season 2, leads a panel on the explosive rise of regional and language content, exploring why local audiences are hitting record highs and how AI-driven localisation is helping crossover stories conquer both television and OTT in the same breath. Siddharth Malhotra, co-founder and filmmaker, steps back for a wider reckoning: is the star-driven model finished, and is data a threat or a gift to the modern storyteller? Ashish Mall, founder of Paperboat Design Studios, rounds out this group with a spotlight on design-led storytelling and the growing muscle of high-end animation and VFX in the fight for eyeballs.

The full speaker roster, spanning broadcasters, OTT executives, directors, cinematographers, VFX leaders and technologists will feature more than 150 speakers. With 2,000 attendees expected, The Content Hub x VAM Summit is shaping up to be among the largest and most wide-ranging gatherings of content professionals in the country.

The event is co-powered by SideFX and Tathastu Techno Solutions. The associate partners include ARK Infosolutions, Autodesk, and Foundry. The industry partners are Chana Jor, Famous Studios and Hoichoi. The community partner is MIDCCA.

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Indian media has never moved faster, and the pressure to win attention at scale has never been greater. The Content Hub x VAM Summit will not just debate what comes next. It will be where the people who decide it come to compare notes.

For more information, visit here: https://event.animationxpress.com/vam/ and https://www.thecontenthub.in/

To register for VAM Summit & The Content Hub: https://event.animationxpress.com/vam_summit_2026/index.php

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