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INDIA: Quick commerce has muscled its way into India’s shopping habits, powering 45 per cent of festive purchases this year as consumers shift from planned buys...
MUMBAI: Amazon Prime Video rolled out an unusually extensive marketing push for The Family Man Season 3, using a clutch of seamless integrations across television, digital...
MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
MUMBAI: It had all the trimmings of a big, fat Delhi wedding glittering lehengas, baraatis doing bhangra like their lives depended on it, fairy lights dripping...
MUMBAI: Who says you need a bride and groom to have a big fat Indian wedding? Zepto just proved otherwise with its Great Indian Fake Shaadi,...
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