Celebrating family values and the sweets of Bengal, Mithai premieres on 4 January..
The show is produced by Susanta Das, who also created Krishnakoli and Ke Apon Ke Por.
According to experts, the duration of Durga Puja to Diwali is a jackpot for brands and consumers.
He expects this year’s festival to be a good opportunity for brands to spend and induce consumer s
The channel has realigned its programming with the relaunch.
