The musical show 'Agomoni Aradhana' aims to engage both digital and TV audiences.
Zeel’s cluster head, east discusses Bangla consumers and the regional channel's growth.
Brands capitalise on regional content, highlight the need for going hyper-local.
Bangla TV market contributes 6.6 % to national viewership, up from 5.9 % in 2019
The summit will begin at 3 pm on 29 June.
