Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
Brand spotlights gentle meets potent formula in upbeat multi-platform rollout
Subarna RayChaudhuri takes charge of Zee Live after three years doing broadcaster's sales
With 8 No.1 channels and 99 percent TV homes reached, Zee sets a 4-year linear TV record.
The event showcased achievements and pushed the boundaries of creativity.
