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Branded entertainment is slowly gaining pace in India and one of the active players in the space is WPP’s Group M. The company has inked a...
MUMBAI: Advertising giant WPP third quarter revenues have climbed above the ?1 billion mark for the first time. The figure for the three months to 30...
MUMBAI: WPP Mindshare has started a new division called Brands & Films (B&F) to explore film-related marketing opportunities for its network of 250 clients including the...
MUMBAI: In a renewed and refocussed brand strategy, S. Kumars’ Reid & Taylor has announced the appointment of WPP-owned MindShare India as its Agency of Record...
NEW YORK: The direct marketing business has witnessed the formation of a behemoth with the formation of mOne Worldwide. Two entities of the WPP group: OgilvyOne...
